Start from what your customer types, not your company name
Most businesses only show up on Google for their own name. That brings no new customers, because anyone who knows your name already found you. New customers type their need: "web design company in Jordan", "digital marketing agency in Jeddah", "website cost in Saudi Arabia".
How to find these phrases:
- Google autocomplete: start typing your service and note the suggestions. People type these.
- "Related searches" at the bottom of the results page.
- Google Search Console once your site is connected: it shows the queries your pages appeared for, with impressions and clicks.
The rule: one main keyword per page. Two pages chasing the same phrase compete with each other and both get weaker.
One page per service (and per key city)
A single home page saying "we do design, ads and SEO" will not rank for any of them. What works:
- A page for each service, with the keyword and city or country in its title.
- A first paragraph that answers directly: what, for whom, where, how to start.
- Real FAQs at the bottom.
- A clear contact button (WhatsApp or a form), because the goal is a customer, not a visit.
On our own site, the web design page and the SEO services page each have their own keyword, title and questions.
Technical SEO: the foundation customers never see
| Item | What to check |
|---|---|
| Indexing | Are your pages in Google? Check the Pages report in Search Console |
| Sitemap | An up-to-date sitemap.xml submitted to Search Console |
| Speed | Good Core Web Vitals, especially on mobile |
| Titles and descriptions | A unique title and description per page, keyword used naturally |
| Language | Correct hreflang if the site is in Arabic and English |
| Structured data | Schema for the business, services and FAQs |
| Broken links | No internal links pointing to 404 pages |
Local search: Google Maps is half the battle
When someone searches for a service nearby or in a city, Google shows a map with three businesses above the regular results. To get there: a complete Google Business Profile, the correct website link on it, real customer reviews with replies, and the same name, phone and address everywhere. Details on our Google Maps optimization page.
Content: articles that answer, not articles that fill space
Articles catch the pre-purchase questions service pages miss: "how much does…", "the difference between…", "how to choose…". A good article answers in the first paragraph, comes from real experience, links to the right service page and two other articles, and gets updated when facts change. These are also the passages AI assistants quote, as explained in our guide to appearing in ChatGPT and Gemini.
When do results show, and how do you measure them?
SEO compounds. Technical fixes can show within weeks; competitive keywords usually take several months of steady work. Measure monthly in Search Console: impressions, clicks, average position for your key phrases, and, most important for an owner, the actual enquiries from WhatsApp and the contact form.
Want a site audit and a clear keyword plan? Get in touch.
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